Get Your Service Business Online
The complete starter guide — everything from choosing your niche to getting your first client
A step-by-step guide built for dog walkers, cleaners, tutors, mobile beauticians, coaches, and anyone else with a service to offer. Written by someone who’s been through the overwhelm and come out the other side.
This isn’t theory from a textbook. It’s real advice from real experience — the kind of guide I wish someone had handed me when I started helping businesses get online.
This guide is for you if…
You’ve got a service to offer but the “getting online” part feels like a mountain you can’t see the top of.
You’re a dog walker, cleaner, tutor, coach, baker, beautician, gardener, or any other service provider who knows they need to be online but has no idea where to start.
You’ve been thinking about it for months but every time you sit down to do something, you get overwhelmed by choices and end up doing nothing.
You don’t have hundreds to spend on a web designer or marketing agency. It’s just you, your phone, and the will to make something happen.
You’ve tried Googling it and ended up down a rabbit hole of conflicting advice, complicated tools, and people trying to sell you something you don’t need.
Imposter syndrome is real for you. You feel like everyone else knows what they’re doing and you’re somehow behind. You’re not. You just haven’t started yet.
You want someone to just tell you what to do, step by step, without the jargon, without the upsell, without making you feel stupid for not knowing already.
What’s inside
11 chapters covering everything you need to get your service business online
Before You Begin
The mindset stuff. Imposter syndrome, comparison, perfectionism — and why none of it should stop you.
Niching Down
What you offer, who it’s for, and how to say it in one sentence that actually makes sense.
Naming Your Business
How to choose a name, check it’s available, and stop overthinking it.
Branding on a Budget
Creating a logo and visual identity with free tools. No designer needed.
Choosing Your Platforms
Which social platforms actually matter for your type of service business — and which ones to ignore.
Setting Up Your Socials
Step-by-step setup for Facebook business pages, Instagram professional accounts, and linking them together.
Filling In Your Profiles Properly
Bios, photos, cover images, contact info — the stuff most people half do and it costs them.
Content That Works
What to post, how often, and how to build a content bank from day one using just your phone.
Pricing Your Service
How to research competitors, set your first price, and stop undercharging because you’re new.
Getting Your First Client
Where to find them, how to ask, and what to do once they say yes.
Do You Need a Website?
When to build one, what platform to use, and what to put on it. Plus when you genuinely don’t need one yet.
Plus bonus templates, checklists, and reflection exercises throughout.
What you’ll walk away with
A clear niche — you’ll know exactly what you offer, who it’s for, and how to talk about it.
A business name and logo that look professional, even on a zero budget.
Fully set up social media accounts — properly filled in, linked, and ready to post.
A content plan — what to post, when, and ideas you can use straight away.
A price for your service that you actually feel confident charging.
A plan to get your first client — not a theory, a real plan you can act on this week.
Free checklist vs full guide
Free Checklist
Free
- ✓ 10 steps overview
- ✓ What to do (briefly)
- ✓ Mindset section
- ✓ 8 pages
- – No detailed walkthroughs
- – No templates
- – No examples
- – No pricing guidance
The Complete Guide
£9.99
- ✓ Everything in the free checklist
- ✓ 11 full chapters with detail
- ✓ Step-by-step walkthroughs
- ✓ Templates and checklists
- ✓ Real examples from real businesses
- ✓ Pricing and competitor research
- ✓ Getting your first client
- ✓ 127 pages
Looking for the personal side?
The First Promise is a crash course on breaking bad habits. 26 pages of real stories, simple exercises, and a method built for the all-or-nothing brain.