You didn't start a business to lose yourself in it.

For dog walkers, cleaners, tutors, beauticians and anyone with a service to offer who says yes to everything, charges too little, and is quietly running on empty.

I help you fix the mindset that's costing you — the people-pleasing, the guilt about charging, the fear of saying no — and the practical stuff too: getting online, setting up your socials, actually getting paid what you're worth.

Get the free guide: 9 Things to Say When You Should Say No

Get the Complete Starter Guide Start with the free checklist

You’re brilliant at what you do. Saying yes to everything and quietly burning out isn’t the price of running a business. That’s exactly what I’m here for.

From “I say yes to everything” to a business that’s actually yours

Where you’re stuck

Undercharging. Saying yes when you mean no. No website, no idea which platform to use, and not sure you’re even “allowed” to charge what you’re worth.

What changes

The words ready for the next awkward client message. Clear pricing you actually stick to. A simple website that’s live and socials set up properly.

How you get there

Free scripts for the moments you always say yes anyway, plus a step-by-step guide for the practical side. No overcomplicated nonsense. Just what works.

The Client Boundaries Toolkit

Nine client situations every sole trader dreads, worked through in full: what to say, the policy behind it, and the paperwork to back it up. The cancellation policy for your website, the contract clauses for payment terms, the price increase letter you've been putting off sending.

Written by someone who's absorbed every one of these costs herself, so you don't have to learn it the expensive way, client by client.

9 situations, scripted in full Cancellation policy included Instant PDF download

£14.99 Instant download

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9 Things to Say When You Know You Should Say No

Nine of the exact moments that turn up again and again when you run a service business on your own — the cleaning job that turns into "can you just quickly do the oven," the client who's suddenly haggling because they know you, the text at half nine on a Sunday you answer anyway — and the actual words to use instead.

Written by someone who's said yes to every single one of them too. No workbook to work through first, just the words, ready for whenever the next awkward client message lands.

9 real scenarios Ready-to-use lines Straight to your inbox

100% Free

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Get Your Service Business Online — The Complete Starter Guide

The Complete Starter Guide - Get Your Service Business Onlinee

The complete walk-through, from choosing your niche to landing your first client. 127 pages, 11 chapters, templates included — written by someone who’s actually been through the overwhelm and come out the other side.

This isn’t theory from a textbook. It’s the guide I wish someone had handed me when I started.

127 pages 11 chapters Templates included Instant PDF download

£9.99 Launch price

Get the guide

Start wherever you are

Boundaries & burnout

Free

9 Things to Say

The exact words for the moments you always say yes anyway. Straight to your inbox.

Get the guide →

£14.99

The Boundaries Toolkit

Contracts, cancellation policies and pricing scripts, ready to use with real clients.

Get the toolkit →

Getting online

Free

The Free Checklist

10 steps to get your service business online. The overview to get you moving.

Start here, it’s free →

£9.99

The Complete Starter Guide

The full step-by-step. Everything from niche to first client. 127 pages, 11 chapters.

Get the guide →

Coming soon

Online Course

Video walkthroughs, templates and support. The full hands-on experience.

Coming soon

There’s a person behind every business — including yours.

Getting online isn’t just technical. It’s the self-doubt, the people-pleasing, the “who am I to charge for this.” I write honestly about that side too, because nobody else seems to. If that’s the part you’re stuck on, that’s okay — start here.

Read the personal stuff →

Why “Not A Life Coach”?

This started with my dad’s business, which had no online presence at all — and the realisation that being brilliant at what you do isn’t enough if nobody can find you. Since then I’ve helped small service businesses get online, starting with my own sister’s. I’m not a guru and I’m not a life coach. I’m just someone who’s done the messy bit and can save you the overwhelm.

Instant download Real experience Built for service businesses

About Me

I’m Ashleigh. A mum of two teenage girls, partner, daughter, sister, friend, dog mam, taxi driver, emotional support human and part-time chaos manager.

I have three jobs because I hate monotony but I crave routine. I can’t stand habit trackers. I buy planners I never use. I’ve tried all the systems and still feel like I’m losing my head most days.

I’m not here to coach you or tell you what works. I’m here to say — if it hasn’t worked, you’re not alone. Maybe it was never meant to.

I’ve spent years working alongside small service businesses, and I know exactly where people get stuck. Not just the practical stuff but the internal stuff too. The imposter syndrome, the overwhelm, the waiting until you feel ready. I help people get past all of it and actually get started.

I’m building a space for people like me. People who can’t do things in moderation so they have to quit altogether. People who are done pretending that what “should” work actually does. And people who have something real to offer but have no idea how to get it online.

This site is the beginning of something that will grow. Right now it’s raw. But so am I.

If you’ve got a service to offer but no idea how to get it online or if you’re just trying to figure life out one step at a time you’re in the right place.

About Me

How I’m Doing

No glossy self-development stats here. Just a rough guide to what I’m balancing, badly but honestly.
I don’t have it figured out. I just keep showing up.

Holding it together 33%

People pleasing recovery 40%

Motherhood & mental load 51%