Get Your Service Business Online
A step-by-step checklist. Everything you need to go from idea to online
10 steps. Real advice. No overcomplicated nonsense. No “just build a funnel.” Written for dog walkers, cleaners, joiners, gardeners, mobile beauticians. Anyone with a service to offer and no idea where to start.
This is the checklist I wish someone had given me when I started helping businesses get online.
What’s inside
10 steps from “I have an idea” to “I have a business online”
Get clear on your niche
What you offer, who it’s for, and why someone would pick you.
Choose your business name
Keep it simple, check it’s available, buy the domain.
Create a simple logo
Canva, AI tools, or a designer. Just make it look real.
Decide your platforms
Pick two. Ignore everything else for now.
Set up business accounts
Separate from personal. Facebook page + Instagram professional account.
Fill your profiles in properly
Bio, photo, cover image, contact info. No half-finished profiles.
Start taking photos and videos
Build a content bank from day one. Phone photos are perfect.
Post something. Anything.
Your first post won’t go viral. It just needs to exist.
Research your local competition
See what’s out there so you can position yourself.
Price your first service and commit
Your first price will be wrong. That’s OK. You can’t get a client without one.
Plus a “Before You Start” section on imposter syndrome, comparison, perfectionism, and giving yourself permission to begin.
This is for you if…
You’ve got a service to offer — dog walking, cleaning, coaching, baking, beauty, tutoring, anything — but you have no idea how to get it online.
You’re overwhelmed by the options. Website? SEO? TikTok? Business page? Logo first? You don’t know what to do first and it’s stopping you doing anything.
You’ve been planning for months but haven’t actually started. The idea lives in your head and you just need someone to tell you what to do, step by step.
You don’t have a big budget. No money for a web designer or a marketing agency. Just you, your phone, and the will to get going.
It doesn’t need to be perfect. It just needs to exist.
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